How Pink’s leveraged real-time traffic insights to turn their vans into mobile billboards

Overview

Pink’s Windows Services, a residential and commercial window cleaning company, wanted to increase regional brand awareness without the cost of traditional advertising. As they expanded across the Piedmont Triad region of North Carolina, they turned to Parking Pin to power a parketing campaign—a strategic use of vehicle placement as a passive marketing tool.

Challenges

Pink’s was preparing to launch in a new market and needed a way to:

Drive local brand recognition quickly
Reach homeowners in key zip codes
Maximize ROI without buying into high-cost digital or billboard ads

They needed data—not guesswork—to decide where to park their branded vans for maximum impressions.

Solution

Parking Pin conducted a traffic-based site selection study to identify high-visibility parking locations. Using traffic volume data (AADT), mobility models, and demographic overlays, Parking Pin identified:

20 high-traffic locations across 14 zip codes
Specific intersections with daily exposure potential exceeding 500,000 vehicles
Retail corridors, gas stations, and medical lots with both foot and vehicle traffic

This data-informed approach allowed Pink’s to strategically park vans where they’d be seen by their exact target audience—homeowners, families, and local commuters.

Results

Increase Brand Visibility

Pink’s vans were stationed in corridors with up to 31,000 vehicles/day, including major commuter routes like Battleground Ave and Wendover Ave.
Strategic Footprint Expansion

Parking Pin helped optimize Pink’s presence in core zip codes with their ideal customer demographic: homeowners aged 35–65.
Cost-Effective Marketing

Instead of paying for traditional billboards, Pink’s utilized existing surface lots for brand presence—reducing ad spend while increasing regional reach.

Next Steps

Pink’s will continue rotating their branded vans across top-tier locations as part of a seasonal campaign. Parking Pin is providing ongoing insights to optimize placement, track visibility, and refine the parketing strategy.